Share your passion, while teaching the Alphabet
Crackerjack Junior is a family-driven project dedicated to reigniting a love for reading in children through engaging, passion-driven content.
Our mission is to reverse the decline in reading habits by making learning fun and relevant.
We create a variety of educational books that allow parents to share their passions with their children, fostering both literacy and curiosity.
The decline in parent-child reading
While pre-pandemic figures showed that 85% of parents in the U.S. read to their children, this number had dropped to just over 70% by Fall 2023—a significant decline.
Moreover, the downward trend is not unique to the U.S.; Australia and New Zealand has seen a nearly 20 percentage point decline in parents reading daily to their children in recent decades, and the UK has experienced a staggering 30 percentage point drop.
From start to finish
We’re not just encouraging reading but also fostering creativity in children!
Alongside our books, we offer free downloadable coloring pages designed specifically for kids. You can print them out and let your children color them however they like, or use them as inspiration to create their own drawings.
This is a great way to combine storytelling and art, allowing children to engage with the material in a hands-on and imaginative way.